SMPS Chicago event: Influence — The Art and Science

SMPS chicago event

The Society for Marketing Professional Services (SMPS) Chicago chapter is hosting a program: Influence: The Art and Science, featuring four SMPS national presidents, to tackle the challenge of relationships, negotiating and influence.

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The May 10 program at Petterino’s, 150 North Dearborn St., will cover these topics:

  1. Power of Influence Within your Personal Career – Influence is the capacity to have an effect on the character, development, or behavior of someone. Over the course of a career, marketers and business developers learn to use persuasion, positive reinforcement, mentoring, training, and a host of other soft skills to impact their firm’s success.
  2. Negotiating Skills – Negotiation is about relationships. By developing and maintaining a good rapport with all the players, everyone can win. In the end, you are forging mutual, agreeable terms as well as forming long term relationships.
  3. Persuasion – To be able to influence others, one must be able to persuade someone to see their point of view. Persuasion is an important part of becoming influential.
  4. The Win-Win Result – When the result is a win for all parties involved even when they desired result is not achieved.

The speakers include: Craig Galati, current SMPS national president; Carolyn Ferguson, 2010-2011 national president, current president of the SMPS Foundation board; Brad Thurman, 2013-2014 SMPS national president; and Barbara Shuck, 2014-2015 SMPS national president.

Tickets are $75.00 for members and $120.00 for non members. You can register here.


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